An invention called Fanta: How a crisis created one of the most iconic drinks of all time
Fanta is one of the most recognizable and beloved soft drinks in the world , with its bright orange color and refreshing taste. But did you know that Fanta was created during a time of crisis ? In this blog post, we'll explore the history of Fanta and how it came to be one of the most iconic drinks of all time. In the 1940s, the Coca-Cola Company faced a major challenge. World War II was raging, and supplies of Coca-Cola syrup, which was imported from the United States, were cut off in many parts of the world. This meant that Coca-Cola could no longer produce its flagship product in many countries, including Germany. Max Keith, the head of Coca-Cola's operations in Germany, faced a difficult decision. He could shut down the company's operations in the country, or he could try to come up with a new product that could be produced using local ingredients. Keith chose the latter option, and he tasked his team with coming up with a new drink that could be produced using only i